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Apple has unveiled its new, highly-anticipated 14 which has satellite connectivity that will let users send satellite SOS messages if they're caught in an emergency without service. 

The service which launches in November, two months after the new smartphone hits the market on September 16, will be free for two years - but Apple is yet to announce how much it will cost after that.  

The inflation-busting phone, which starts at $1399 - 15 percent more than usual, will also have technology that can detect when users are in a car crash and automatically calls 000.   

This is possible with the addition of a new dual-core accelerometer that can detect G-force measurements when vehicles are hit. 

iPhone 14 was the closing item in Apple CEO Tim Cook's annual product event that also revealed the Apple Watch Ultra designed specifically for 'extreme athletes'.

The new wearable features a wraparound titanium casing to protect the front crystal and is capable of withstanding temperatures below 0c and above 38c, allowing users to take the watch with them as they explore different parts of the world.  

 Apple's annual product event also showcased:

• The new Apple Watch Series 8 that also includes the same crash detection technology as the iPhone 14
• It gets up to 36 hours' use on a single charge  - double the current standard for the company's watches - and has a feature to track ovulation, via temperature sensors
• The all-new Apple Watch Ultra, the company's most durable to-date, comes with cellular connectivity and has up to 36 hours of battery life on a single charge, but will have a feature in fall that extends that to 60 hours
• Before the iPhone 14 was unveiled, Apple revealed its new AirPods that cancel out twice the noise of the previous model
• The charging case also comes with 'Find My' technology, allowing users to locate their AirPods when lost 

Apple shares rose 0.93 percent almost immediately after revealing its new iPhone 14. 

iPhone 14 and iPhone 14 Plus, which boasts a 6.7-inch screen, come in five colors: midnight, starlight, blue, purple and red.

iPhone 14 starts at $1399 and will go up to $1,899which is much lower than rumors had predicted - speculation said costs could rise by 15 percent due to inflation. 

Preorders start September 9.

iPhone 14 will be available on September 16 and iPhone 14 Plus releases October 7. 

Rumors about the tech giant partnering with a satellite internet company surfaced earlier this month, but on Wednesday those speculations became a reality.

'Since satellites are moving rapidly through space, risks iPhone will show you where to point to maintain your connection — and avoid obstructions such as mountains and heavy foliage,' Apple stated on its website. 

The company states on its website that once the iPhone is connected to a satellite, it automatically sends a message, your location, Medical ID (if set up) and the amount battery left on your device to the nearest 911 dispatcher.  

The tech giant said the smartphone has an 'amazing new camera system' with an upgraded 12 megapixel main camera that features a sensor larger than the smartphone's predecessor.

The smartphones feature a sleek aerospace-grad aluminum design in five finishes, along with updated internal designs for better thermal performance, and the pair have a Ceramic Shield on the front cover that protects the inner workers from spills, water and dust.  

Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in a statement: 'Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life.

All of this, tightly integrated with iOS 16, makes iPhone more essential than ever.' 

The camera also has a 49 percent improvement in low-light capture and a new TrueDepth for the front-facing camera that automatically focuses on objects and people within the frame, along with the Ultra Wide camera that captures more of the scene.

The new iPhone 14 family includes a software feature called 'Photonic Engine' that captures better details and color in low-light. 

'Through a deep integration of hardware and software, Photonic Engine improves mid- to low-light performance for photos across all cameras: up to 2x on the Ultra Wide camera, 2x on the TrueDepth camera, and an impressive 2.5x on the new Main camera,' shared Apple.

'Photonic Engine enables this dramatic increase in quality by applying the computational benefits of Deep Fusion earlier in the imaging process to deliver extraordinary detail, and preserve subtle textures, provide better color, and maintain more information in a photo.'

The video system also received an upgrade with 'action' mode, which keeps the video footage stable even when you are shaky. 

Apple enthusiasts also saw the new iPhone 14 Pro and iPhone 14 Max that uses even more of the front screen by display information on the notch and the TrueDepth camera is much smaller. 

These smartphones feature the company's new A16 chip that is faster than the A15 chip, but uses less battery power.

iPhone 14 Pro's camera is 65 percent larger than the iPhone 13 Pro's and features sensors that allow it to take pictures twice as better in low-light than its predecessor. 

CEO Tim Cook said the iPhone 14 Pro and iPhone 14 Max are the best smartphones Apple has ever made.  

Right before Apple revealed the highly anticipated smartphones, the company debuted the next-generation AirPods that cancel out twice as much noise and include a new charging case with built-in 'Find My' technology - for those who never know where their AirPods are.

Bob Borchers, Apple's vice president of worldwide product marketing, said in a statement: 'The new AirPods Pro deliver even better sound quality, a more immersive listening experience with Personalized Spatial Audio, and transformative audio features like Adaptive Transparency.

With up to double the noise-cancelling power of their predecessor, the world's bestselling wireless headphones just got even better.' 

And Apple said the AirPods Pro have better battery power, with six hours on a single charge.

Apple also announced a completely new Watch, called Apple Watch Ultra, which is a rugged smartwatch for 'extreme athletes' with a titanium case that wraps around the display and side buttons that work even when the user is wearing gloves. 

Apple Watch Ultra can endure temperatures that fall below 0F or those that spike above 100F and has a new, advanced map to help explorers stay on their path.

The company said it also gets up to 36 hours of battery life on a single charge, just like the new Apple Watch Series 8, but this device will get a new 'battery optimization setting' this fall that increases power to 60 hours. 

Pre-orders start today and the device will be available September 23.

The Watch Ultra also has its own bands - three new bands with features for divers and runners. 

It also has an advanced GPS system for hikers, helping them recall where they have been and show them where they need to go - putting an end to getting lost in the woods. 

The new Watch Ultra includes three microphones to capture clear audio in the harshest environments, which are powered  by an algorithm that uses the microphones to capture voice while reducing ambient background sounds, resulting in remarkable clarity. 

'In challenging windy environments, Apple Watch Ultra uses advanced wind noise-reduction algorithms, including machine learning, to deliver clear and intelligible audio for calls,' Apple shared on its website.

Right before the world was introduced to a new Watch, Cook unveiled the Series 8 with an always-on display and provides up to 36 hours on a single charge - twice as much as the Series 7.

Series 8 is designed with several new features, such as a way to track ovulation and technology that detects when you are in a car crash in 'the most popular types of vehicles.'

The company says it is the most durable Watch yet - it is swim proof and crack proof.

Although it is no match for the Watch Ultra.

Apple Watch Series 8 is also so bright, you can read text and notifications on the screen even when your wrist is down.

The reveal took place Wednesday during the tech giant's annual product event hosted at its headquarters in Cupertino . 

Jeff Williams announces Apple Watch Series 8 during the live event, which he said: 'It has all the things you love about Apple Watch, plus even more.

'It has new watch faces, and it's bright even when your wrist is down.'

The cycle tracking feature is a major addition to the Apple Watch, which allows users to monitor their period cycles for better family planning.

This is possible through a new temperature sensor to provide estimates of when the wearer is ovulating.

Apple says its cycle tracking will also alert you on your iPhone and can help bring your attention to any other health issues that might come up. 

The company stresses that all health data collected by the Watch is protected by end-to-end encryption. 

'Your cycle tracking data is encrypted on your device and only accessible with your passcode Touch ID or Face ID,' according to Apple. 

Along with tracking health, the Apple Watch Series 8 can help save your life more than ever before.

The device features a new sensor with a high-G-force accelerometer that detects when you have been in a car crash, such as 'side impact, rear end collision and rollovers.' 

The feature, dubbed 'car detection,' only activates when you are traveling in a vehicle.